Privacy Policy
Last updated: October 17, 2025
1. Introduction
Welcome to Apetables, a service provided by Ape Vibe Ltd (Company Registration Number: 16462359). We are committed to protecting your personal data and respecting your privacy.
This Privacy Policy explains how we collect, use, store, and protect your information when you use our restaurant management platform, including our website, online ordering system, table booking system, and related services (collectively, the "Services").
2. Information We Collect
2.1 Information You Provide
When you use our Services, you may provide us with:
- Contact Information: Name, email address, phone number
- Business Information: Restaurant name, business details
- Account Information: Username, password, preferences
- Order Information: Delivery addresses, special instructions, order history
- Payment Information: Payment card details (processed securely through our payment providers)
- Booking Information: Table reservation details, party size, special requirements
- Communication Data: Messages, feedback, and support requests
2.2 Information Collected Automatically
- Device Information: IP address, browser type, device type, operating system
- Usage Data: Pages visited, features used, time spent on our Services
- Location Data: General location information based on IP address
- Cookies and Tracking: Data collected through cookies and similar technologies
3. How We Use Your Information
We use your personal data for the following purposes:
- Service Delivery: To process orders, manage reservations, and provide our Services
- Account Management: To create and manage your account
- Communication: To send order confirmations, booking confirmations, and service updates
- Customer Support: To respond to inquiries and provide assistance
- Payment Processing: To process transactions securely
- Service Improvement: To analyze usage and improve our platform
- Marketing: To send promotional communications (with your consent)
- Legal Compliance: To comply with legal obligations and protect our rights
- Security: To detect and prevent fraud and maintain platform security
4. Legal Basis for Processing (GDPR)
Under the General Data Protection Regulation (GDPR), we process your personal data based on:
- Contract Performance: Processing necessary to fulfill our services to you
- Consent: Where you have given explicit consent (e.g., marketing communications)
- Legitimate Interests: For business operations, service improvement, and fraud prevention
- Legal Obligations: To comply with applicable laws and regulations
5. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience. These include:
- Essential Cookies: Required for the platform to function properly
- Analytics Cookies: To understand how you use our Services (Google Tag Manager)
- Marketing Cookies: To deliver relevant advertisements
- Preference Cookies: To remember your settings and preferences
You can manage your cookie preferences through our cookie consent banner or your browser settings. For more details, please see our Cookie Policy.
6. Data Sharing and Disclosure
We may share your personal data with:
- Restaurant Partners: When you place orders or make reservations
- Payment Processors: To process transactions securely
- Service Providers: Third-party vendors who assist in operating our platform (hosting, analytics, email services)
- Legal Authorities: When required by law or to protect our legal rights
- Business Transfers: In connection with mergers, acquisitions, or asset sales
We do not sell your personal data to third parties.
7. Data Retention
We retain your personal data for as long as necessary to provide our Services and comply with legal obligations. Specifically:
- Account Data: Retained while your account is active and for a reasonable period after closure
- Transaction Data: Retained for 7 years for tax and accounting purposes
- Marketing Data: Until you withdraw consent or request deletion
- Legal Data: As required by applicable laws
8. Your Rights Under GDPR
If you are located in the UK or EU, you have the following rights:
- Right to Access: Request a copy of your personal data
- Right to Rectification: Request correction of inaccurate data
- Right to Erasure: Request deletion of your data ("right to be forgotten")
- Right to Restriction: Request limitation of processing
- Right to Data Portability: Receive your data in a structured format
- Right to Object: Object to processing based on legitimate interests
- Right to Withdraw Consent: Withdraw consent for marketing communications
- Right to Complain: Lodge a complaint with the Information Commissioner's Office (ICO)
To exercise any of these rights, please contact us using the details below.
9. Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Secure Socket Layer (SSL) encryption for data transmission
- Secure hosting infrastructure
- Regular security audits and updates
- Access controls and authentication mechanisms
- Employee training on data protection
10. International Data Transfers
Your data may be transferred to and processed in countries outside the UK/EU. When we transfer data internationally, we ensure appropriate safeguards are in place, such as:
- Standard Contractual Clauses approved by the European Commission
- Adequacy decisions for certain countries
- Other legally approved mechanisms
11. Children's Privacy
Our Services are not intended for children under 16 years of age. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately, and we will take steps to delete such information.
12. Third-Party Links
Our Services may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our website and updating the "Last updated" date. Your continued use of our Services after changes indicates your acceptance of the updated policy.
14. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:
15. Supervisory Authority
If you are not satisfied with our response to your data protection concerns, you have the right to lodge a complaint with the UK's supervisory authority:
Related Policies
These Terms should be read in conjunction with our other policies: